I’ve noticed on Twitter this week that there has been a flurry of activity surrounding Google+ again. I’m not quite sure what has caused it, however it would appear that it is focused on getting people to use it more. So why is this necessary? Well, looking at the other major sites such as Facebook… Continue reading »
Aug
15
Spammed on social media? How to deal with it
Have you been spammed on your Twitter or other social media accounts at all? Yes? No? I have unfortunately suffered from this very recently and it really isn’t worth the hassle. So, to help you avoid it, I will tell you what to look out for and what to do, should you get caught by… Continue reading »
Jul
20
How to take advantage of a #hashtag
A friend of mine asked me recently about hashtags and whether you could ‘own’ one based on your style. It is entirely possible, depending on the hashtag and can be very useful from a business perspective. But it is important to know what you can do and when you should use them, as I will… Continue reading »
Jul
12
The business case for social media
Social media is very important for business. This is now an established fact because of both the benefits it can provide and how it can help to develop a company. This morning’s conference hosted by Precise raised some very important points of which all businesses need to be aware. The first question – what are… Continue reading »
Jun
30
Is there stability in social media?
I recently blogged about PR predictions, focusing on what direction the industry was heading in. The short answer is that social media will play an increasingly larger part. However, given that Biz Stone, the co-founder of Twitter, has just left to focus on the next big thing and Rupert Murdoch has sold MySpace at a… Continue reading »
Jun
17
3 reasons to encourage someone to follow you on Twitter
I’ve been using Twitter for 6 months and have learnt what I want to get out of it. Twitter can take up lots of time so it is important to make it work for you. One key aspect of Twitter is gathering a dedicated group of followers; otherwise your tweets will go unheard. This might… Continue reading »
Jun
10
PR predictions – what do you think?
PR is changing – there is no doubt about that – and the direction it is taking is following the right lines. A traditional PR agency will have to adapt now in order to keep up with the pace by picking up more on social media. So what do other people think? In a recent… Continue reading »
Jun
01
What is Twitter doing for PR?
A lot. Seriously. It has provided an extra avenue in which we look for news stories, contacts, opportunities, entertainment and personality. However, as this article by Darren Cottom highlights, it should not be the only place we use. Technological advances are supposed to help and improve what we do, not kill it off. Ultimately, it… Continue reading »
May
24
Super-injunctions – “ssshh” – no, seriously!
I thought it would be wise to wait until the story finished before writing about this, but now that it has been mentioned in Parliament and on Newsnight… Super-injunctions are becoming a highly contentious issue. They have highlighted problems concerning their position under privacy law and their use by the rich has created much negative… Continue reading »
May
19
Twitter conference by The Social Media Academy
Yesterday I attended what can only be described as the most eye-opening and interesting conference about Twitter. Twitter can be used in many different ways – with some notable exceptions on how not to use it – it gave us a good insight into how and why brands are using it more and more. Below… Continue reading »