A colleague saw this in a shop window on Tottenham Court Road this weekend – can you see what is hidden in the picture? Now that’s innovative!
Aug
08
Recent QR examples
QR codes really are springing up around London. It’s not quite at the stage of ‘everywhere you look’, but I reckon it is pretty close. Some are on posters, others on bottles of beer, but they really are being picked up by advertisers for all sorts of projects. Two in particular have caught my eye,… Continue reading »
Jun
24
Secret QR codes?
I saw this on my way home from work last night and am amazed at what QR codes are being used for. It is a particularly cunning piece, don’t you think? Just in case you can’t read the caption, it states: “Careers at MI5. Worth more than just scanning over” – nice touch. However, in… Continue reading »
Mar
17
The power of mobile internet
Insight Express, an American digital market research company, has just produced a Mobile consumer research report which has uncovered some remarkable information. The author, Joy Liuzzo, has covered a wide range of topics, from the growing ubiquity of smartphones to habits, including QR codes and the results are very revealing. Below I have extracted some… Continue reading »
Mar
15
Focus on QR
QR codes are gaining more traction in the UK. The Metro example we highlighted at the end of January was an interesting case in point – particularly when it comes to making sure that your links are correct. So what’s new? Well, Canada placed a double page advertising feature in the CityAM on Friday 18th… Continue reading »
Dec
16
QR joking
You may have noticed the ugly square codes appearing in festive print ads. Waitrose’s newspaper ad included a QR code linking to iTunes’ app store and a freebie festive app with recipes, store finder etc. – Debenham’s app would probably have done the same but didn’t work. I think this highlights the pros and cons… Continue reading »