I’ve written a lot over the last 10 months about mobile – how it has grown, some specific examples (Premier Inn) – so I listed below 3 reasons why a mobile website is now necessary. 1 – Ease of use Today, 10-20% of all visitors to your website come from a mobile device. If a… Continue reading »
Apr
08
Premier Inn – app success?
Premier Inn has just reported an astonishing £1million revenue from their app in the space of 3 months. Not a bad feat by any means. But what is most striking is this is one of the first apps to have its value measured (note here that the top downloads are for sites like Facebook, Amazon,… Continue reading »