A colleague saw this in a shop window on Tottenham Court Road this weekend – can you see what is hidden in the picture? Now that’s innovative!
Aug
24
Improvements to UK 3G coverage
Since I last wrote about the state of 3G coverage in the UK, the BBC have published an article showing an updated map of UK coverage. In short, the coverage area has indeed been expanded, notably to bring almost complete coverage to Central and Southern England. There are improvements in the West Country, Wales and… Continue reading »
Aug
08
Recent QR examples
QR codes really are springing up around London. It’s not quite at the stage of ‘everywhere you look’, but I reckon it is pretty close. Some are on posters, others on bottles of beer, but they really are being picked up by advertisers for all sorts of projects. Two in particular have caught my eye,… Continue reading »
Jul
28
3 reasons why you might need a mobile website
I’ve written a lot over the last 10 months about mobile – how it has grown, some specific examples (Premier Inn) – so I listed below 3 reasons why a mobile website is now necessary. 1 – Ease of use Today, 10-20% of all visitors to your website come from a mobile device. If a… Continue reading »
Mar
15
Focus on QR
QR codes are gaining more traction in the UK. The Metro example we highlighted at the end of January was an interesting case in point – particularly when it comes to making sure that your links are correct. So what’s new? Well, Canada placed a double page advertising feature in the CityAM on Friday 18th… Continue reading »