2011 has already been labelled “the year of the mobile” by many different people – Sir Martin Sorrell at the Mobile World Conference in Barcelona being perhaps the most notable of them all. So now that we have reached the second quarter of the year, what has happened so far? Well, today Vodafone has just… Continue reading »
Mar
25
Olympic preparation
Yesterday morning I attended a breakfast meeting hosted by the Midtown Business Club at which the theme was “London 2012 – Are you ready?” It still seems like the Olympics are a long way off, however there are less than 500 days to go and there is still much to do. The major areas covered… Continue reading »
Mar
17
The power of mobile internet
Insight Express, an American digital market research company, has just produced a Mobile consumer research report which has uncovered some remarkable information. The author, Joy Liuzzo, has covered a wide range of topics, from the growing ubiquity of smartphones to habits, including QR codes and the results are very revealing. Below I have extracted some… Continue reading »
Mar
15
Focus on QR
QR codes are gaining more traction in the UK. The Metro example we highlighted at the end of January was an interesting case in point – particularly when it comes to making sure that your links are correct. So what’s new? Well, Canada placed a double page advertising feature in the CityAM on Friday 18th… Continue reading »
Jan
24
Restoring the High Street
In last Friday’s Independent, I read a fascinating article about the decline of the high street thanks to the recession. Local retailers and large multi-outlet retailers are moving away at an alarming rate, leaving many high streets with boarded up premises.
Dec
23
Shopping with location based search
An American survey has just produced some highly interesting results focused on the Christmas shopping season – http://www.emarketer.com/Article.aspx?R=1008134 – It is quite incredible to think that so many people will use their mobile for nearly everything they do. Emily White, Senior Director of Local at Facebook says: “We have 200 million users on mobile devices… Continue reading »
Dec
15
Location based search – our changing habits on the internet
Our use of search engines over the last decade has changed exponentially. We used to carry out simple, single word searches, but now we search far more effectively to get the things we want. Google has had a huge influence on this, notably because it tries to predict what we want as we type.
So what are we searching for exactly?