It’s clear to the world that print is not as heavily relied upon in marketing as it once was, but to claim that ‘print is dead’ is a tad extreme. Despite the growing number of channels through which we can reach out to our target audience, print is still an important marketing tool and is [...]
Jul
25
Print isn’t dead…. it just got personal.
Jul
17
Tips for Annual Reports with Impact – Effective Design
On Budget. On Time Now that the figures add up, it’s time to deliver them to the company’s stakeholders. If you want your annual report to have impact, engage with stakeholders and reassure investors, effective and creative design is crucial. Your report doesn’t need to be extravagant and needn’t cost the earth, but a professionally [...]
Jul
12
8 Top Tips for Creating a Successful Brand
Effective branding will help you reflect the company’s corporate identity; enhance the core values of your business; connect with your target market and make it easy for them to remember you. It should also seek to differentiate you from your competition. With this in mind, here are some tips for creating a successful brand: Keep [...]
Jun
21
Is your website effective? Is it generating leads or sales?
If you are not getting what you want from your website, then perhaps it is time to review your website design. Websites must be regularly updated, not just for SEO purposes but to also ensure that the content and structure is kept up to date and relevant to the visitors to your website. Through effective [...]
May
11
Why is video marketing important and how will it help your business?
Video marketing may not be a new phenomena, but it is becoming an increasingly important marketing tool. Not only can it support SEO but it can also increase customer engagement. Consider this: People like things quickly. With more and more content available online, people are more likely to engage with yours if it’s condensed into a brief and succinct video. An easier [...]
May
10
Brand Management – Why branding is important for business success
Branding is fundamental for business success. Not only should it encapsulate the very essence of a company but strong branding will also ensure that a business stands out in a competitive environment. Through creative and effective branding, companies can: Differentiate themselves from their competition giving, customers a reason to choose them first. Give customers and [...]