Yesterday I attended what can only be described as the most eye-opening and interesting conference about Twitter. Twitter can be used in many different ways – with some notable exceptions on how not to use it – it gave us a good insight into how and why brands are using it more and more. Below… Continue reading »
Oct
13
Negative Comments on Social Sites = A Positive Branding Opportunity??
by Kirsty Lemmon
With astronomical levels of ‘social chat’ taking place across a multitude of platforms everyday, companies and brands have never been talked about so much. Positive chat is clearly great for a company’s brand, with word of mouth paving the way for new customers. But what do you do if you publicly receive negative feedback or [...]
Tags: Customer service