A colleague saw this in a shop window on Tottenham Court Road this weekend – can you see what is hidden in the picture? Now that’s innovative!
Jun
24
Secret QR codes?
I saw this on my way home from work last night and am amazed at what QR codes are being used for. It is a particularly cunning piece, don’t you think? Just in case you can’t read the caption, it states: “Careers at MI5. Worth more than just scanning over” – nice touch. However, in… Continue reading »
Mar
25
Olympic preparation
Yesterday morning I attended a breakfast meeting hosted by the Midtown Business Club at which the theme was “London 2012 – Are you ready?” It still seems like the Olympics are a long way off, however there are less than 500 days to go and there is still much to do. The major areas covered… Continue reading »
Mar
15
Focus on QR
QR codes are gaining more traction in the UK. The Metro example we highlighted at the end of January was an interesting case in point – particularly when it comes to making sure that your links are correct. So what’s new? Well, Canada placed a double page advertising feature in the CityAM on Friday 18th… Continue reading »
Jan
24
Restoring the High Street
In last Friday’s Independent, I read a fascinating article about the decline of the high street thanks to the recession. Local retailers and large multi-outlet retailers are moving away at an alarming rate, leaving many high streets with boarded up premises.
Dec
23
Shopping with location based search
An American survey has just produced some highly interesting results focused on the Christmas shopping season – http://www.emarketer.com/Article.aspx?R=1008134 – It is quite incredible to think that so many people will use their mobile for nearly everything they do. Emily White, Senior Director of Local at Facebook says: “We have 200 million users on mobile devices… Continue reading »
Dec
16
QR joking
You may have noticed the ugly square codes appearing in festive print ads. Waitrose’s newspaper ad included a QR code linking to iTunes’ app store and a freebie festive app with recipes, store finder etc. – Debenham’s app would probably have done the same but didn’t work. I think this highlights the pros and cons… Continue reading »