If you are a small to medium-sized business and still don’t think that you need to consider a mobile website, this interesting article on Marketing Donut might convince you otherwise: SMEs must optimise mobile channels or risk alienating millions of consumers. With over half a billion people accessing the mobile internet across the globe last year [...]
Oct
26
Even Small Businesses Need to Optimise Mobile Channels!
Oct
20
Royal Mail challenges pre-conceptions about door drops
A recent report, commissioned by Royal Mail, challenges the pre-conceptions of door drops. The research, which took place in early 2011, explored consumer attitudes to receiving unaddressed material through their letterbox (so-called ‘junk mail’) and how it compared to other communication channels. More than 8 / 10 people in the UK are happy to receive [...]
Oct
18
Our Fundraising Success: MacMillan Cancer Support
Following all of our fundraising efforts in August this year, I’m pleased to confirm that the total amount raised came to £3,379.81 – 169% of our target! Well done to everyone in DAA and Lehmann Communications for their contributions, both donation and challenge wise. And thank you to everyone who donated for such an excellent [...]
Oct
10
Should you be jumping on the QR Code Band Wagon?
QR Codes, one of the many, many marketing opportunities out there today, bridge the gap between three key advertising platforms: print, online and mobile. Example, a consumer might see an advert in a magazine, which prompts them to scan a QR Code with their smart phone in return for an online discount voucher. So, should [...]
Oct
07
DAA goes Ape!!
After the countless hours that the DAA staff have put in over the last 10 months, with many nights sleeping at our desks, so as not to waste valuable time travelling to and from work, we were finally rewarded with some respite. Or so we thought… Having announced a team day out last Wednesday, [...]
Oct
03
Traditional Media Still Key to Reaching Affluent Consumers
According to Warc, television and magazines remain the most influential advertising channel amongst affluent consumers in the US. Research firm Ipsos Mendelsohn polled over 14,000 adults with an average income over $100k. The results favoured both television and magazines as advertising channels, demonstrating that traditional media is still key to reaching affluent consumers. When discussing [...]
Oct
13
Negative Comments on Social Sites = A Positive Branding Opportunity??
by Kirsty Lemmon
With astronomical levels of ‘social chat’ taking place across a multitude of platforms everyday, companies and brands have never been talked about so much. Positive chat is clearly great for a company’s brand, with word of mouth paving the way for new customers. But what do you do if you publicly receive negative feedback or [...]
Tags: Customer service