Kristiina Lahde found an artistic use for old telephone directories. Her masterpiece called ‘Hive’ and was on exhibition at Oakville Galleries in Gairloch Gardens in The Birds and The Bee. So if your new telephone directory has arrived and you’re wondering how to recycle your old directories – here’s one idea, if you have plenty [...]
Nov
02
Creative Way to Recycle Your Old Telephone Directories
Sep
29
How To Make Your Directory Advertising Work Harder
For directory advertising to be seriously considered as part of the advertising mix in 2012 it’s essential that advertisers make this channel work harder than ever before. It must pay its way and marketers need to be able to demonstrate the value that directory advertising contributes in terms of sales, profit, lifetime value and return [...]