Following our previous post on advertising and marketing your small business for free (Small Business Advertising and Marketing – For Free!! 5 Top Tips) we thought we’d add to the list and give you 5 more tips. We hope you find these as useful as the last. Email Marketing. If you run email campaigns and either [...]
Mar
07
Small Business Marketing – Free Tools to Improve Your Marketing
Jun
30
Is there stability in social media?
I recently blogged about PR predictions, focusing on what direction the industry was heading in. The short answer is that social media will play an increasingly larger part. However, given that Biz Stone, the co-founder of Twitter, has just left to focus on the next big thing and Rupert Murdoch has sold MySpace at a… Continue reading »
Jun
17
3 reasons to encourage someone to follow you on Twitter
I’ve been using Twitter for 6 months and have learnt what I want to get out of it. Twitter can take up lots of time so it is important to make it work for you. One key aspect of Twitter is gathering a dedicated group of followers; otherwise your tweets will go unheard. This might… Continue reading »
Jun
10
PR predictions – what do you think?
PR is changing – there is no doubt about that – and the direction it is taking is following the right lines. A traditional PR agency will have to adapt now in order to keep up with the pace by picking up more on social media. So what do other people think? In a recent… Continue reading »
Jun
01
What is Twitter doing for PR?
A lot. Seriously. It has provided an extra avenue in which we look for news stories, contacts, opportunities, entertainment and personality. However, as this article by Darren Cottom highlights, it should not be the only place we use. Technological advances are supposed to help and improve what we do, not kill it off. Ultimately, it… Continue reading »
May
24
Super-injunctions – “ssshh” – no, seriously!
I thought it would be wise to wait until the story finished before writing about this, but now that it has been mentioned in Parliament and on Newsnight… Super-injunctions are becoming a highly contentious issue. They have highlighted problems concerning their position under privacy law and their use by the rich has created much negative… Continue reading »
May
19
Twitter conference by The Social Media Academy
Yesterday I attended what can only be described as the most eye-opening and interesting conference about Twitter. Twitter can be used in many different ways – with some notable exceptions on how not to use it – it gave us a good insight into how and why brands are using it more and more. Below… Continue reading »
Apr
28
ABS – what about the brand?
An ongoing discussion on Defero Law about the effects of ABS on law firms reminded me about a particular article in the Economist regarding business clusters in Italy. It has raised my interest because traditional business growth has come from specialist companies setting up in a particular area which has then attracted related suppliers (and… Continue reading »
Apr
15
PR Diary
There has been quite a bit of activity in our PR department this week – quite a nice thing in the run up to Easter. Below are a couple of items that have come to our attention: Social Media policy – how PR is it? The CIPR has recently updated its Best Practice Guide this… Continue reading »
Feb
08
Trainee lawyers
This article in yesterday’s Guardian really caught my eye – a useful little insight: