Branding is fundamental for business success. Not only should it encapsulate the very essence of a company but strong branding will also ensure that a business stands out in a competitive environment. Through creative and effective branding, companies can: Differentiate themselves from their competition giving, customers a reason to choose them first. Give customers and [...]
May
10
Brand Management – Why branding is important for business success
Apr
18
10 Marketing Tips For Business Growth in 2012
It might not feel like it sometimes (today in particular!!) but Spring is here. And what better time to review your marketing to make sure that you are planting the right seeds to attract the right business! To help you, we’ve created a list of tips that you can cross check against your current marketing [...]
Mar
15
What are the benefits of outsourcing your marketing to an agency?
There is no denying that marketing is becoming more complicated. Without a dedicated and effective marketing team in place, it is difficult for businesses to keep up to date with the latest tactics, channels and strategies . For companies with limited resource, it can seem overwhelming to plan and implement an effective, well-rounded and integrated [...]
Mar
07
Small Business Marketing – Free Tools to Improve Your Marketing
Following our previous post on advertising and marketing your small business for free (Small Business Advertising and Marketing – For Free!! 5 Top Tips) we thought we’d add to the list and give you 5 more tips. We hope you find these as useful as the last. Email Marketing. If you run email campaigns and either [...]
Feb
01
Do You Need A Marketing Plan?
In short, the answer is Yes! Every business should have a marketing plan. The importance of a marketing plan is often misunderstood, particularly among those in the company who have little to do with or don’t fully understand the role of marketing. So what is a marketing plan? A marketing plan provides a clear focus [...]
Sep
29
How To Make Your Directory Advertising Work Harder
For directory advertising to be seriously considered as part of the advertising mix in 2012 it’s essential that advertisers make this channel work harder than ever before. It must pay its way and marketers need to be able to demonstrate the value that directory advertising contributes in terms of sales, profit, lifetime value and return [...]