It’s clear to the world that print is not as heavily relied upon in marketing as it once was, but to claim that ‘print is dead’ is a tad extreme. Despite the growing number of channels through which we can reach out to our target audience, print is still an important marketing tool and is [...]
Jul
25
Print isn’t dead…. it just got personal.
Jul
17
Tips for Annual Reports with Impact – Effective Design
On Budget. On Time Now that the figures add up, it’s time to deliver them to the company’s stakeholders. If you want your annual report to have impact, engage with stakeholders and reassure investors, effective and creative design is crucial. Your report doesn’t need to be extravagant and needn’t cost the earth, but a professionally [...]
Feb
21
Small Business Advertising and Marketing – For Free!! 5 Top Tips
A large part of running a successful business is knowing how to market it effectively. This means, as well as investing money into well planned and targeted advertising / marketing campaigns, you should be taking advantage of as many of the free opportunities available to you as possible. Here’s five essential tips to start you [...]
Feb
21
Small Business Advertising and Marketing – For Free!! 5 Top Tips
A large part of running a successful business is knowing how to market it effectively. This means, as well as investing money into well planned and targeted advertising / marketing campaigns, you should be taking advantage of as many of the free opportunities available to you as possible. Here’s five essential tips to start you [...]
Nov
14
Yell Press Release: Lenders Memorandum
In its announcement on 8 November 2011, Yell mentioned that, in order to ensure that the Group has an appropriate level of covenant headroom to deliver its new strategy successfully, it had begun speaking to its lenders. In connection with that process, Yell will today present its proposals to its lenders. These are described in [...]
Nov
10
Yell Appointed to Partner with UK Trade & Investment (UKTI) on ‘Open to Export’ Initiative
Yell’s latest partnership with UK Trade & Investment (UKTI) is bringing them a step closer to realising the objective of their new strategy; to transform the Group from leading supplier of print and online advertising for SMEs to leader in the emerging local eMarketplace for consumers and SMEs. This new initiative, which has been named [...]
Nov
09
Yell In Talks With Banks To Ease It’s Debt Burden
Interesting article posted on thisislondon.co.uk regarding the debt situation with Yell with comments from Yell’s Chief Financial Officer and CEO: Yell today raised fears that it could breach the terms of its £2.6 billion of loans as the Yellow Pages publisher admitted it is holding talks with banks in a bid to ease its debt [...]
Nov
03
Yell’s New Free App – Now With Consumer Reviews
Yell has announced that its free new App is now available on the App store. Following the success of its first App which had over 1 million downloads, Yell has improved it’s app to enables users for the first time to view current consumer reviews and create new reviews of local businesses directly within the [...]
Nov
02
Creative Way to Recycle Your Old Telephone Directories
Kristiina Lahde found an artistic use for old telephone directories. Her masterpiece called ‘Hive’ and was on exhibition at Oakville Galleries in Gairloch Gardens in The Birds and The Bee. So if your new telephone directory has arrived and you’re wondering how to recycle your old directories – here’s one idea, if you have plenty [...]
Oct
20
Royal Mail challenges pre-conceptions about door drops
A recent report, commissioned by Royal Mail, challenges the pre-conceptions of door drops. The research, which took place in early 2011, explored consumer attitudes to receiving unaddressed material through their letterbox (so-called ‘junk mail’) and how it compared to other communication channels. More than 8 / 10 people in the UK are happy to receive [...]