Having read our previous post on video marketing, you understand why it’s important to help market your business effectively, but perhaps now need to come up with the ‘Big Idea’. Since this is often the stumbling block for many of us, we’ve put together 10 ideas suggesting topics that you could use for your video marketing [...]
May
17
10 Topic Ideas for Effective Video Marketing Online
May
11
Why is video marketing important and how will it help your business?
Video marketing may not be a new phenomena, but it is becoming an increasingly important marketing tool. Not only can it support SEO but it can also increase customer engagement. Consider this: People like things quickly. With more and more content available online, people are more likely to engage with yours if it’s condensed into a brief and succinct video. An easier [...]
May
10
Brand Management – Why branding is important for business success
Branding is fundamental for business success. Not only should it encapsulate the very essence of a company but strong branding will also ensure that a business stands out in a competitive environment. Through creative and effective branding, companies can: Differentiate themselves from their competition giving, customers a reason to choose them first. Give customers and [...]
May
03
Cookie Law Compliance – What Are Your Options?
As the deadline for compliance with the new EU cookie law looms (26th May 2012) many and quite possibly, most, businesses are still considering how (or even if….) they are going to comply. The below information aims to give you a starting point and consider which option is best suited to you and your business. Where do I start? The ICO [...]
May
02
The EU Cookie Law and The Challenges Businesses Face
In our last blog post we recapped the basics of the cookie law; what cookies are, what the cookie law is and what is expected of businesses to comply. In this post we consider the challenges that businesses face and the likely impact on them, following compliance with this law. Public Awareness & Acceptance Generally speaking, [...]
Apr
24
Confused about cookies? The EU Cookie law in a nutshell…. (and further reading!)
The deadline for website owners to comply with the EU new cookie law, is closing in on us. With a 12-month grace period almost at an end, the new law will be enforced from 26th May 2012. But are businesses any clearer about what they are required to do? Do you have a website? Is it compliant [...]
Apr
18
10 Marketing Tips For Business Growth in 2012
It might not feel like it sometimes (today in particular!!) but Spring is here. And what better time to review your marketing to make sure that you are planting the right seeds to attract the right business! To help you, we’ve created a list of tips that you can cross check against your current marketing [...]
Apr
04
Driving Traffic. 16 ways to drive traffic to your website for free.
Every website owner wants to drive as much free traffic to their website as possible. There are plenty of ways to do this, whilst avoiding expensive advertising costs. But be prepared – it does require consistency and time to be effective! Here’s 16 tips to get you started. Optimise your website for your target keywords [...]
Mar
30
Why Your Firm Needs a Mobile Website Now
The way we use the Internet is changing dramatically. As ownership of smartphones and tablets rapidly increases, so does the usage of mobile web: According to estimates by The ITU (2011) there are nearly 1.2 billion mobile Web users in the world. In fact, Mobile-broadband subscriptions have grown substantially at 45 percent per annum over [...]
Mar
28
Want more Twitter followers than Lady Gaga for one day…?
Well this is the aim, for new website FAME. FAME is a new Twitter Game that has its’ rather ambitious sights set on gaining as many Twitter followers as Lady Gaga (all 21 million of them!) and sharing them with the winner of its daily draw, for one day. The game is free for everyone [...]