Having read our previous post on video marketing, you understand why it’s important to help market your business effectively, but perhaps now need to come up with the ‘Big Idea’. Since this is often the stumbling block for many of us, we’ve put together 10 ideas suggesting topics that you could use for your video marketing [...]
May
17
10 Topic Ideas for Effective Video Marketing Online
May
10
Brand Management – Why branding is important for business success
Branding is fundamental for business success. Not only should it encapsulate the very essence of a company but strong branding will also ensure that a business stands out in a competitive environment. Through creative and effective branding, companies can: Differentiate themselves from their competition giving, customers a reason to choose them first. Give customers and [...]
May
03
Cookie Law Compliance – What Are Your Options?
As the deadline for compliance with the new EU cookie law looms (26th May 2012) many and quite possibly, most, businesses are still considering how (or even if….) they are going to comply. The below information aims to give you a starting point and consider which option is best suited to you and your business. Where do I start? The ICO [...]
May
02
The EU Cookie Law and The Challenges Businesses Face
In our last blog post we recapped the basics of the cookie law; what cookies are, what the cookie law is and what is expected of businesses to comply. In this post we consider the challenges that businesses face and the likely impact on them, following compliance with this law. Public Awareness & Acceptance Generally speaking, [...]
Apr
24
Confused about cookies? The EU Cookie law in a nutshell…. (and further reading!)
The deadline for website owners to comply with the EU new cookie law, is closing in on us. With a 12-month grace period almost at an end, the new law will be enforced from 26th May 2012. But are businesses any clearer about what they are required to do? Do you have a website? Is it compliant [...]
Apr
04
Driving Traffic. 16 ways to drive traffic to your website for free.
Every website owner wants to drive as much free traffic to their website as possible. There are plenty of ways to do this, whilst avoiding expensive advertising costs. But be prepared – it does require consistency and time to be effective! Here’s 16 tips to get you started. Optimise your website for your target keywords [...]
Mar
30
Why Your Firm Needs a Mobile Website Now
The way we use the Internet is changing dramatically. As ownership of smartphones and tablets rapidly increases, so does the usage of mobile web: According to estimates by The ITU (2011) there are nearly 1.2 billion mobile Web users in the world. In fact, Mobile-broadband subscriptions have grown substantially at 45 percent per annum over [...]
Mar
23
Google Analytics – What to look for when measuring your website performance.
Are you measuring your website statistics on a regular basis? If not, you should be. Whether you use your website as a ‘shopfront’ to sell your services to other businesses or consumers or your website is an e-commerce site, it’s essential to monitor website performance. Programmes such as Google Analytics can be installed quickly and provide vast amounts [...]
Mar
22
Email Marketing Checklist – Newsletter Format Tips
If you are about to embark on your first email marketing campaign or just want to run quick health check against the format of your current newsletter, here are some basic but fundamental tips to consider when it comes to best practice. Use your company name in the From box. You need to make it [...]
Mar
15
What are the benefits of outsourcing your marketing to an agency?
There is no denying that marketing is becoming more complicated. Without a dedicated and effective marketing team in place, it is difficult for businesses to keep up to date with the latest tactics, channels and strategies . For companies with limited resource, it can seem overwhelming to plan and implement an effective, well-rounded and integrated [...]