Effective branding will help you reflect the company’s corporate identity; enhance the core values of your business; connect with your target market and make it easy for them to remember you. It should also seek to differentiate you from your competition. With this in mind, here are some tips for creating a successful brand: Keep [...]
Jul
12
8 Top Tips for Creating a Successful Brand
Jun
21
Is your website effective? Is it generating leads or sales?
If you are not getting what you want from your website, then perhaps it is time to review your website design. Websites must be regularly updated, not just for SEO purposes but to also ensure that the content and structure is kept up to date and relevant to the visitors to your website. Through effective [...]
Jun
20
Video Marketing Tips – Best Practice for online videos
If you’re reading this, I’m guessing you already know why video marketing is important and have already come up with the big idea for your video marketing campaign (if not see previous post 10 Topic Ideas for Effective Video Marketing Online ). Now you need to produce your video. But before you do, here are a few tips [...]
Jun
14
How to successfully manage an advertising or marketing campaign.
So you’ve come up the big idea, you have a rough idea of how you want to execute it and you even have some budget to allocate to it. You’re ready to go! Or are you…?? Stop. Wait…. Have you carefully thought this through? Planning is crucial to the success of any campaign. Without running [...]
Jun
14
How to successfully manage an advertising or marketing campaign.
So you’ve come up the big idea, you have a rough idea of how you want to execute it and you even have some budget to allocate to it. You’re ready to go! Or are you…?? Stop. Wait…. Have you carefully thought this through? Planning is crucial to the success of any campaign. Without running [...]
Jun
01
Print off Your Euro 2012 Sweepstake Kit Here
Bring a little bit of footie fun to the office with the DAA Marketing Euro 2012 sweepstake kit. Use the link to access and print the PDF. Cut out the 16 teams and randomly draw each team and record who has which team in the print out. Then chart England’s progress to Euro 2012 football [...]
May
30
Cookie Law Options – What are leading websites doing to comply?
Last week the grace period for compliance with the new cookie law came to an end. As the 26th May 2012 drew closer, we watched the UK’s leading websites start to unveil their own cookie compliance solutions. The law itself is not strictly clear and is subject to interpretation, so unsurprisingly approaches are varied. Here [...]
May
17
10 Topic Ideas for Effective Video Marketing Online
Having read our previous post on video marketing, you understand why it’s important to help market your business effectively, but perhaps now need to come up with the ‘Big Idea’. Since this is often the stumbling block for many of us, we’ve put together 10 ideas suggesting topics that you could use for your video marketing [...]
May
10
Brand Management – Why branding is important for business success
Branding is fundamental for business success. Not only should it encapsulate the very essence of a company but strong branding will also ensure that a business stands out in a competitive environment. Through creative and effective branding, companies can: Differentiate themselves from their competition giving, customers a reason to choose them first. Give customers and [...]
May
03
Cookie Law Compliance – What Are Your Options?
As the deadline for compliance with the new EU cookie law looms (26th May 2012) many and quite possibly, most, businesses are still considering how (or even if….) they are going to comply. The below information aims to give you a starting point and consider which option is best suited to you and your business. Where do I start? The ICO [...]