Marketing is essential for business. Without an effective marketing strategy in place, businesses will find it difficult to grow, compete or even survive. Most small and medium-sized businesses recognise that marketing is key to their success, but often lack the time, resource or expertise to implement and manage a marketing plan. This is where marketing [...]
Sep
22
Have You Considered Outsourcing Your Marketing?
Aug
08
Recent QR examples
QR codes really are springing up around London. It’s not quite at the stage of ‘everywhere you look’, but I reckon it is pretty close. Some are on posters, others on bottles of beer, but they really are being picked up by advertisers for all sorts of projects. Two in particular have caught my eye,… Continue reading »
Aug
02
Interesting ways to raise money for charity
August will see Lehmann Communications and DAA Media working hard to raise money for MacMillan Cancer Support (as well as look after all our clients, of course!). We have a number of challenges already and are always looking for more (if you have any ideas, please submit them in the comments below). So far, the… Continue reading »
Jan
28
Creative diary
Thoughts on a couple of issues picked up by the colouring in department this week: QR codes We are starting to see increasing numbers of the ugly squares on ads and marketing materials but are noticing that they are used poorly. Ernst and Young features a code on the back of a Times supplement this… Continue reading »
Dec
16
QR joking
You may have noticed the ugly square codes appearing in festive print ads. Waitrose’s newspaper ad included a QR code linking to iTunes’ app store and a freebie festive app with recipes, store finder etc. – Debenham’s app would probably have done the same but didn’t work. I think this highlights the pros and cons… Continue reading »