The way we use the Internet is changing dramatically. As ownership of smartphones and tablets rapidly increases, so does the usage of mobile web: According to estimates by The ITU (2011) there are nearly 1.2 billion mobile Web users in the world. In fact, Mobile-broadband subscriptions have grown substantially at 45 percent per annum over [...]
Mar
30
Why Your Firm Needs a Mobile Website Now
Mar
28
Want more Twitter followers than Lady Gaga for one day…?
Well this is the aim, for new website FAME. FAME is a new Twitter Game that has its’ rather ambitious sights set on gaining as many Twitter followers as Lady Gaga (all 21 million of them!) and sharing them with the winner of its daily draw, for one day. The game is free for everyone [...]
Mar
23
Google Analytics – What to look for when measuring your website performance.
Are you measuring your website statistics on a regular basis? If not, you should be. Whether you use your website as a ‘shopfront’ to sell your services to other businesses or consumers or your website is an e-commerce site, it’s essential to monitor website performance. Programmes such as Google Analytics can be installed quickly and provide vast amounts [...]
Mar
22
Email Marketing Checklist – Newsletter Format Tips
If you are about to embark on your first email marketing campaign or just want to run quick health check against the format of your current newsletter, here are some basic but fundamental tips to consider when it comes to best practice. Use your company name in the From box. You need to make it [...]
Mar
15
What are the benefits of outsourcing your marketing to an agency?
There is no denying that marketing is becoming more complicated. Without a dedicated and effective marketing team in place, it is difficult for businesses to keep up to date with the latest tactics, channels and strategies . For companies with limited resource, it can seem overwhelming to plan and implement an effective, well-rounded and integrated [...]
Oct
07
DAA goes Ape!!
After the countless hours that the DAA staff have put in over the last 10 months, with many nights sleeping at our desks, so as not to waste valuable time travelling to and from work, we were finally rewarded with some respite. Or so we thought… Having announced a team day out last Wednesday, [...]