There has been a lot of activity lately on Twitter following the Barcelona World Mobile Conference and in the blogosphere, focusing on the power of apps. Some of the most interesting points come from Zokem – a leading mobile analytics company based in the US – who argue that…
Jan
24
Restoring the High Street
In last Friday’s Independent, I read a fascinating article about the decline of the high street thanks to the recession. Local retailers and large multi-outlet retailers are moving away at an alarming rate, leaving many high streets with boarded up premises.
Dec
23
Shopping with location based search
An American survey has just produced some highly interesting results focused on the Christmas shopping season – http://www.emarketer.com/Article.aspx?R=1008134 – It is quite incredible to think that so many people will use their mobile for nearly everything they do. Emily White, Senior Director of Local at Facebook says: “We have 200 million users on mobile devices… Continue reading »
Dec
15
Location based search – our changing habits on the internet
Our use of search engines over the last decade has changed exponentially. We used to carry out simple, single word searches, but now we search far more effectively to get the things we want. Google has had a huge influence on this, notably because it tries to predict what we want as we type.
So what are we searching for exactly?